Real Estate News

Are Landlords Using Social Media to Approve Renters?

A new startup helps landlords use social media to screen renters.

social media rentals

In case you haven’t noticed, social media is pretty much taking over the world. A U.K-based startup called Score Assured is working to make it necessary for renters to submit their social media accounts along with their credit scores and pay stubs in order to rent a place.

The service is called Tenant Assured, and the company pulls information from a potential renter’s accounts on Facebook, LinkedIn, Twitter, and Instagram. They then analyze things like word choices and interests to help the landlord determine if they are a good rental candidate.

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While this may seem like an invasion of privacy, renters do have to consent to the service before they can do anything. The problem with that is that if someone really wants an apartment, they are more than likely going to give their consent.

Things like this just go to show you, you should be careful what you post on social media. What began as a simple way to keep up with friends has turned into a lifestyle that leaks into almost every facet of our lives.

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Gary Adrian Randall


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